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Monthly Archives: May 2007

The Transmedia Tardis

May 21, 2007by chris stephenson 2 Comments

the above video is from a MySpace page I came across with some clients whilst browsing some social networking sites last week.  it didn’t make much sense till Saturday, when […]

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advertising, broadcasting, internet, planning, social networking

Mediation’s (Completly Unproven) Rank of Media Channel Carbon Badness

May 18, 2007by chris stephenson 4 Comments

…is how John Grant described how best to approach the communication of greenness at an event hosted this week by the account planning group. the ascent of greenness on the […]

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advertising, planning

Advertising Isn’t to Blame for Commercial Radio’s Woes

May 16, 2007by chris stephenson Leave a comment

Fru Hazlitt, the new MD of GCap last week gave a keynote speech at the Media 360 event to assert that bad ads were causing listeners to abandon commercial radio. […]

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advertising, engaging

Welcome To The Post-Information Age

May 12, 2007by chris stephenson Leave a comment

where content is free to create, distribute and consumewhere everyone is a journalistwhere everyone is watchedwhere everything is recordable and recordedwhere everyone can contact anyonewhere social networks rival commercial broadcasterswhere […]

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internet, social networking, user-generating

The Content Creation vs Consuption Ratio

May 1, 2007by chris stephenson 1 Comment

a study today by Hitwise – sent to me by Steve, a guy I work with who blogs at Open House – has identified the degree to which people consume […]

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internet, user-generating

TV and Online – Forever Frenemies

May 1, 2007by chris stephenson 1 Comment

in a post on The Black Box Fallacy, in which I referenced Transmedia storytelling, I concluded by noting that; ‘whats going to be fun is to see to what extent […]

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advertising, engaging, planning

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