advertising, converging, internet, planning

When Words Collide – a perpective from DDB

thanks to John V Willshire who pointed me in the direction of this video featuring Matt Dyke, Worldwide Planning Director DDB and Jeroen Matser, Senior Planner DDB, discussing the new landscape of digital innovations converging with the physical world.

much is said about convergence but this take on how the internet is colliding and interacting with the too-often-overlooked offline world is timely and refreshing.