discovered this courtesy of a post by Faris on TIGS.  wasn’t going to post about it but haven’t been able to get it out of my head.  it is so right in so many ways…  positioned as ‘the one Cadbury’s didn’t want you to see’, its a slow-mo version of the suicide cult which formed the climax of this year’s creme egg campaign.

its so totally mesmerising you forget your watching dozens of eggs get smashed to a pulp by their own personal wire on a spring.  and some delightful restraint at the end of the piece ensures that it only hints at it’s marketing origins.  just lovely.