to CBS its vandalism
to some punters its a laugh
to others its just irrelevant
to a strategist its remix
and to the advertiser its an urgent re-post please
but what is it to the person who did it?
an opportunity to make a statement and express their bewilderment and frustration with corporate entertainment that lazily rechurns old ideas because people have stopped expecting to be surprised with new ones?
or a bit of a laugh. a chance to raise a smile on the faces of the passers-by who get Williams instead of Mead. to surprise and amuse a tired and commuting-weary audience?
whichever it is, its I suppose about control. a conventional advertiser losing it and a renegade gaining it. this of course is nothing new – Innocent launched a decade ago with underground LAP stickering (and it didn’t do them any harm!)…
debate aside. it made me laugh.