The Lynx Effect: Changing a Business without Changing the Business

saw the Lynx 3 ad in the cinema last night.  you’ve got to give them credit…  how do you use communications to double the volume of consumption of your product?  well… you get people to use twice of much of it whenever they do use it.  shamelessly brilliant…

it follows on the heels of previous ads which have visually suggested using the spray all over one’s body – the same tactic being employed; get people to consume more whenever they do use it, increasing frequency of purchase as a result.

a simple communications solution to a key business challenge  …without any elaborate suggestions about how a client needs to fundamentally change their business.  like Lynx that regard…  refreshing!

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