branding, engaging, praising

When Positionings Get Real. How Honda Show Their Power of Dreams.

gotta love Honda’s efforts.  having demonstrated their ‘Power of Dreams’ positioning thru several high-profile ads, they’ve taken the step of allowing their 4ft 3in ASIMO – which stands for Advanced Step in Innovative Mobility – into the real world.

plenty of brands can talk at length about their positionings, but few get the chance to demonstrate it.  fewer still allow themselves the effort and energy to demonstrate it with such panache…  ASIMO is demonstrating Honda’s positioning for real, and that speaks volumes for their ambition to show rather than talk about the power of their dreams.  watch and learn.  watch and learn.


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