so I end up doing a fair bit of thinking on how broadcast messages can influence decision making at the point of purchase.  here’s a great little solution from Tours in France that gets le barmen to suggest how people should mix their energy drink.

the barman makes the suggestion and the customer gets the opportunity to try something new without feeling the potential intimidation of having to ask a barman what he recommends…  very simple, very neat and very based in a brand and consumer problem.