Twas the day before Christmas, when all thru the comms industry; Not a planner was stirring, not even a still-drunk buyer from the Christmas party the night before…
and so the last post before Chrimbo brings the loveliest of Christmas pressies from Contagious, who have given us all their Most Contagious review of the year for free. it's packed full of cracking examples of the best marketing and comms ideas from the last twelve months, some of which pick up on what was their anticipated theme of the year – the conversation:
and if 2008 was the year of the conversation, I hope that 2009 brings the year of informed debate. the year that we can use those conversations in ways that influence how we go about doing what we do and saying what we say.
this importance of conversation was highlighted in a great article by John Naughton in the Observer, who reports on how a WSJ article failed to correctly understand a story on Google's relationship with ISPs. more crucially though, when the blogosphere went about correcting the article, their contribution was then largely derided by the broadcast stream. Naughton observes that:
civilised and enlightening conversation. Browsing through it I thought:
this is what the internet is like at its best – a powerful extension of
what Jürgen Habermas once called 'the public sphere'."