applicationing, creating, developing, evidencing

Walking the World Cup Talk: How is holding it’s own in the Age of Evidence by adding value to it’s World Cup-following readers

brilliant World Cup interactive infographic courtesy of Littlewood (or more specifically Littlewood's mate) hosted here…  I'm not going to pretend that I'm massively into the World Cup (I'll get excited when we play).  I am however going to pretend that I'm massively into infographics and how they can add value to how we absorb and engage with the world…

you can track the entire competition…


or just focus on the upcoming fixtures for your country…  etc etc etc…

the point, is that the site – – really takes it's football seriously…  and the investment in this little number is a great example of walking the talk, or as I like to put it, evidence-based marketing…

because whilst the application is a great way of navigating your way through the World Cup, its also a brilliant way of marketing…  marketing by the best, oldest, and arguably most effective method of communication…  yup, word of mouth (or in it's modern guise) word of mouse.

those of you paying attention will also notice that it's very social-friendly too…  the Like and Tweet buttons in the top right of the application currently show it having 32k and 5,414 advocacies (couldn't think of another word to go there) across Facebook and Twitter…

and that's a lot of connections and click throughs sparked, not by an ad saying 'Marca likes / does / loves football' but rather through the provision of a bit of evidence that proves it, whilst at the same time making the World Cup just that little bit better for its fans.  not a bad day's work for a media brand living in the age of evidence – and not a Rooney ad in sight.


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