another week another PHDcast and this week is the hoo hah edition (you’ll see) …

we talk all about binge viewing on TV, from Lost to Game of Thrones; how are programme makers creating (and distributing) content so that we’re encouraged (tricked?) to watch incessantly? how are viewing habits changing and what are the opportunities for brands to monetise the behaviour?

we also talk about how brands welcomed baby Prince George to the world. from Oreos and Starbucks to P&G and the Sun (or Son) … how did brands capitalise on the cultural hoo hah (I know) that was the birth of the third in line to the throne?

all that plus Nestle use electroencepholographs to prove that taking a break is good for you (I know), and new research from MI9 …

here’s Nic channeling Demi Moore, specifically in Ghost … obvs. have a good weekend everyone …