I wrote recently about Ofcom’s misplaced effort to improve the health of children by imposing a ban on junk food before 9pm, hitting the revenues of kids TV channels and the quality of the programmes as a result.

McDonald’s is already using online social networking sites to communicate to kids.  expressinit is a site on MSN’s social networking offering Live Spaces.  the competition asked for designs for original characters to use as MSN emotes and winks, the winner received a MacBook for her efforts.  lots of other people who visited the site are now aware that "The Pound Saver Menu range was created for you.  Have it Your way!", and not a regulation in sight…