engaging, internet

dazeddigital does Project [RED] in style

to mark world aids day on December 1st, dazeddigital is using its site to broadcast artwork by well known artists as well as web users.  the aim is to raise awareness of aids issues by coming together to exhange ideas and information, as well as draw attention to Project [RED].

as well as running on dazeddigital.com, the 24 hour long event will also run on the dazeddigital myspace site… creating an opportunity to grow awareness their own site by engaging with a significantly larger online aggregation of audience in a real and credible way.  a great example of a media property doing something that is genuinely in the spirit of its brand…

for more information click here.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s