pop quiz… what would most brands give to have people say the following about them?
"And in widescreen format, too! Oh God, I just pooped my pants!* This is
an awesome gift! Thanksyouthankyouthankyouthankyouthankyouthankyouthankyouthankyou…"
"It's true! You do love us! This entire website is proving that! And you don't stop surprising us! Thank you for Imaginationland!!!!"
the above posts are from the South Park Studios website, where (if you're in the US) you can watch all the South Park episodes for free. the site this week added the full, uncensored, directors cut of the acclaimed three-parter Imaginationland for free. all packaged up as a reward for the fans of the series.
the genius of this is twofold. in the short term they're packaging up something that anyone can get, as a reward for the show's fans. because they're fans they'll be on the site, pick it up first, and get the social currency of being able to tell their friends about it.
but in the longer term South Park understands that giving their back-catalogue away for free will encourage and maintain viewing of new stuff. which generates a fair few impacts and revenues for Comedy Central, so South Park can keep getting made. so everyone's happy.
what are your brands doing to demonstrate how much you love the people who consume you?