cinema, experiencing

Surviving the BFI IMAX’s SAW marathon: why too much of something can be just as tough

it was the Spice Girls who observed that "too much of something is bad enough, but something's coming over me to make me wonder of too much of nothing is just as tough"  …well it's not.  you really can have too much of a good thing.  on Friday Mediation spent an all-night marathon in the company of Saw I thru V.  one night, two beers, three friends, four cans of Relentless and all five Saw movies in one sitting.

it all kicked off at 11pm on Friday night when Mediation and another 300 people gathered at the BFI IMAX near Waterloo.  the next nine hours of our collective lives was spent watching the five movies which collectively are the most successful horror series of all time.

whether I'm just getting too old for this or whether it came off of the back of a busy week, (or maybe it's because the fourth and fifth movies of the franchise are pants in comparison to the first three) it was tough old going.  I confess that my eyelids took over a short way into episode four but managed to rally to make it thru the silliness of the fifth …and shortly after 9am Mediation emerged blinking into the grey winter light of Saturday morning.

the whole thing is utterly ridiculous of course, but it has to be said there is a genuine buzz when consuming content in the company of others who love said content enough to miss a night's sleep to do so.  a buzz that is heightened – to a degree – by the venue and staff who do their damdest to keep the spirits up and the coffee flowing.

they could do more to make the experience more of, well, an experience – but for that that matter so could brands…  the evening was a great opportunity for an energy drink or vitamin supplement to do some sampling and attach themselves to the experience of the event.

so opportunity missed this time round, but don't worry – the next all-nighter is already planned for May, where the IMAX will be screening all three Lord of the Rings movies in one go.  now where did I leave my detachable Orc-ears?


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