Free TV : Ustream
the idea that there will ever again be a status quo in media planning has surely got to be abandoned.  technology and interaction are now evolving at such a pace that the challenge is not just how best to use what's out there but firstly to know what's out there.

case in point is Mashable.  for two years it's been creating editorial about the best of Social Media news and views.  and I had no idea it even existed.  none.  so it's a thanks to PAffleck (thanks) who pointed me in the direction – via Mashable – of how P Diddy is using mobile app. Ustream.tv to broadcast his life direct from his mobile to the world.

he's not alone.  loads of people are doing it.  assuming you have a good enough phone (current limiting factor but this will change), you can upload your clips direct to your own broadcast stream.  better than that – if you see something cool you can start live broadcasting it – there and then – from your phone to your mates, or whoever…

I never thought I'd say this, but I guess we all have a thing or one to learn from P Diddy.  if he can do it why aren't brands?  how often are we and the clients we work with creating reasons and incentives for people to engage there and then with experiences that are happening right now in the real world?

it's difficult, but the reality is that we're moving to a world of video being everywhere always.  that's a lot of competition for our precious advertising space.  I for one – no matter how much I sometimes feel I have yet to learn – want to understand this now…  cos the brands that get this sooner rather than later may be the ones that don't just thrive, but survive, in a digital world where any status quo no longer and will never exist.