Planning for a start not an end: how Skype’s Phone Box Experiment is encouraging us all to call more landlines by sending their man into the middle of nowhere

so you're Skype and you're brilliant and everyone using you loads for free internet to internet calls.  but the value ready to be unlocked in your business is in paid for calls to mobiles and landlines.  what to do?  …well in an email this morning from Skype they pointed me in the direction of their solution…  in a cool idea, Rob Cavazos has journeyed into the middle of nowhere and is awaiting our calls, whilst always staying within the frame of a camera.

the website seamlessly introduces you to the idea whilst clearly articulating the options and benefits of adding credit to your Skype account so that you make calls to non-internet destinations.

the challenge now is amplification, amplification, amplification.  Skype need to ensure they capitalise on their investment in getting Rob into the middle of nowhere and land the idea in spaces and places beyond their site.  they have a YouTube channel which is a great start, but I can't seem to track down any kind of live feed?  the project now needs to go into overdrive to create WOM and conversations in and around what's going on with their experiment…

getting their man there was one thing, I look forward to seeing if Skype can pull off the other trick of ensuring that the idea has traction and momentum so that their idea is a starting not an end point.

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