PHDcast TV Special: From Masterchef to the Voice, via Ten’s audience strategy, brand integration, and the future of screens


yey, another week another PHDcast from the good people of PHD Australia. this week we’re focusing on TV – the last few weeks having seen the finale of The Voice, and the return of Masterchef and The Block. we talk formats, performance and the current state and future of big reality format TV.

we also talk about Ten’s back to the future audience strategy and the challenges faced by the broadcaster. they want to be seen as the home of event TV … but to what extent can the recent cricket deal, existing content and formats deliver this for the network?

and if that wasn’t enough there’s a quick run around the future of TV … connected TVs, on demand and IPTV, second (and third) screening, addressable advertising and social TV.

enjoy.

PS. if you haven’t seen it totes check out our very own worldwide executive planning director Mark Holden on the future of TV. it rocks.

featured image: iMedia screen, featuring an SBS promotion

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