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another Friday (almost) means another PHDcast from PHD Australia

in the week that saw Australia wake up with a new Prime Minister, we talk about the social / broadcast media interaction that played out on Wednesday night. how could and should broadcast media keep pace with fast-moving events as the play out on twitter? and what is the role for brands in events like this?

there are also implications for media investment on TV and other channels, with airtime around the election becoming scarce. I spoke with our own Maree Cullum to get her advice for clients on how to help their campaigns weather the election storm.

above pic via news.com.au

also this week Channel Ten announced that Joe Hildebrand is joining the line up for Adam Boland’s new morning show on the channel. we talk about the challenge and opportunity for Ten’s new morning show, and the context and situation for breakfast television in general.

if that wasn’t enough, we get into the ‘can / should media owners produce ads for clients?’, the Readership Works introduces us to Emma – the name of their soon to be launched readership survey, and evaluate the plan to pump the smell of coffee into cinemas for Nescafe Blend 43.

Stew wrote an article for B&T which you can read here – props to Stew for that and for getting olfactory signifyers into the PHDcast conversation …

here are the glasses-tastic Toby, Nic and Chris – your podcast team today with the exception of Stew, who missed the photo opp and Maree who’s Melbs – that’s it … catcha next week for more PHDcast