The power of brand; as demonstrated by Picasso

I was browsing for a birthday card for my lovely friend Gina at the weekend and noticed this card.  I really wasn’t sure whether I liked it or not.  after some consideration I turned the card over to learn that the illustration is a Picasso.  upon receiving this information, I immediately decided that I liked it.

and that – it occurred to me – is as clear a demonstration as any I’ve seen, of the power of brand.


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