The power of brand; as demonstrated by Picasso

Picasso
I was browsing for a birthday card for my lovely friend Gina at the weekend and noticed this card.  I really wasn’t sure whether I liked it or not.  after some consideration I turned the card over to learn that the illustration is a Picasso.  upon receiving this information, I immediately decided that I liked it.

and that – it occurred to me – is as clear a demonstration as any I’ve seen, of the power of brand.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s