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Category Archives: storytelling

What’s your Story?: a tale of two narratives, and a big lesson in the power of narrative via Jamie Oliver and Thank You Group

June 20, 2014by chris stephenson Leave a comment

ah the power of the story. take the above. a video from Thank You – an organisation that, on discovering that 900 million people didn’t have access to safe drinking water, came […]

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advertising, branding, storytelling

Of BBQs, Basting and Bears: Lessons in the power of multi-channel storytelling from this year’s crop of festive campaigns

November 15, 2013by chris stephenson Leave a comment

this week on the Addington Bugle-sponsored PHDcast we talk the future of retail and Christmas ads. obviously. it being five weeks(ish) out from the big day thoughts turn to Santa’s […]

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advertising, storytelling

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